To make your website visible to search engines like Google, Microsoft Bing, etc., there is no other alternative to SEO or search engine optimization. But how exactly do you do this thing? How to do SEO for a website? Well, it can be done by choosing an effective domain name, making the site useful and interesting, reading users’ and competitors’ minds, conducting keyword research, and avoiding distracting advertisements.
To make sure that more traffic, customers, and opportunities come your way and get higher rankings on search engines to build a larger audience, SEO is the only way. I think you already have an idea about this optimization thing, even though some portion of it is blurry.
Don’t worry, In this article, we will clarify our understanding of it, and also go through the master plan for learning to do SEO successfully for your website. In addition, we’ll learn some easy tricks as well as some examples of SEO that might help you learn to boost your site tremendously.
What Is SEO?
SEO, or search engine optimization is the process of improving your website by optimizing its technical configuration and content relevance to make it findable to users. If you want to understand it easily, it is the exploitation of the patterns and algorithms that run the search engines.
Still don’t understand? To clarify, search engines like Google, Bing, etc., have a specific way of working. For example, when you search by a sentence, google gives you results depending on the keywords placed on critical areas, keywords’ relevancy, user-engaging writing style, or page loading speed. SEO is nothing but using the patterns of search engines efficiently.
How to Do SEO for a Website?
Even though we don’t know the exact algorithms the search engines follow to work, manipulating the parameters we know is the base of SEO. So, let’s delve into some basic steps of how to do SEO for a website!
Research Keywords and Place Them Accordingly
While you write an article, you usually know the topic, and you might know that a user searches a topic through a sentence, and it surely includes a common word, sometimes a phrase. This word or phrase is called a keyword which makes your website pop up when a user searches for this topic.
You need to research to make the best use of keywords. Normally, short keywords have bigger frequencies and longer keywords have smaller ones while being topic-specific. So, make sure to spend time on this so that you can put a mix of them efficiently without being obvious. If you lack skills on this, you might end up just stuffing some keywords without actually providing information.
Write Interesting and Useful Content
Coming from the first step, the most important reason a person would visit your page is to get the information they need. You must make your website useful and user-engaging so that people find interest in visiting your site and come back again. Talk to users, provide what they want, and be their friend.
Use Links Wisely
Set the permalinks in such a way that is easy to find for the search engine bots and also for the users. You can use topic-related words to make the links, this makes it easier to find the page.
Also, make sure to put links for every related article that contains additional information about any topic you’re discussing about in your current one. That will make it easy for the users to get additional necessary information right away. Even better if you could put the name of the article as the link in a sentence of the current one.
Optimize Speed
Indeed, ours is a fast-paced era where one waits for the others. Therefore, it’s dumb to expect that people will wait for a long time while your page loads slowly. As Google has used loading speed as a ranking factor of websites since 2018, it’s important to invest time to work to improve this.
Keep Updated
Putting everything aside, why do people come to your site? To get information, right? So, you must take this point seriously and start regularly updating your pages. Keep a strict eye on your competitors and keep up with the fast-changing trends to use the ideas on your page.
Some Examples of SEO
As we just learned the easy beginning steps to do SEO for a website, now it’s time to learn about some powerful and popular examples of SEO!
The INKEY List
Their site collects customer attribute data based on demographics like age range and skin type to present tailored products to their site’s visitors. They also take SEO-optimised reviews, indexed by Google for relevant long-tail keywords like “excellent quality sun cream”.
Hurr
It provides a smooth experience while visiting the page as well as stylish content. It uses links in so much polished way without compromising their image that you will be amazed.
Boody
It uses syndicated reviews to boost its SEO marketing. They showcase reviews and increase them so much that Google is bound to think that they’re a super famous brand. Clever, right? These are called tricks, haha!
Frequently Asked Questions
- Can I do SEO on my website for free?
Yes, to do SEO for free is possible. For example, ‘Google Business Profile’ is a free tool for SEO.
- Will doing SEO for my site be easy?
Not in the beginning. Once you understand the workings of the optimization process, it’ll get easier.
- Does SEO cost money?
If you want to cover all the strategies, it does cost money.
In sum, we discussed the techniques to follow as a beginner to master SEO. Strategic use of keywords and policies to provide a smooth user experience and a constant supply of useful content builds the foundation of search engine optimization. A good combination of these helps a website tremendously to climb through search engine ranking.
However, you must not think, ‘Oh, if that’s how to do SEO for a website, it’s super easy!’ Maintaining SEO is an ongoing process that needs steady monitoring, dedication, flexibility, and improvement. Organic growth takes time, so you must be persistent, consistent, and patient at the same time to be able to do optimization in the best way.
So, be committed to this and keep trying hard while utilizing all the strategies as much as possible; spend some time and possibly money; good things come with a cost. Good luck with your SEO journey!
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